Machiavelli, Marketing, and Management

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Index

a
ABI (Association of British Insurers) 126-7
‘Accrington Pals’ 194
advertising x , 58 , 88-9 , 166 ;
see also political communication;
political marketing
aggression 213 , 214
AIG (American International Group) 132
Alamanni, Ludovico 36 , 37
Alamanni, Luigi 35
Alexander VI, Pope 34 , 35 , 37
Alfieri, Vittorio 24
American Declaration of Independence 47
American International Group (AIG) 132
Anglo, S. 196
anthropology 46 , 57-8 , 131-2
anti-Christianity 139
Anti-Corn Law League 20
Aquinas, T. 202
Aristotle 24 , 139 , 142 , 143 , 183 , 202 , 204
Aristotelian metaphysics 204
Aristotelian philosophy 4 , 46
Art of War, The15 , 36 , 219 ;
on impact of power 8 ;
on military strategy 16 , 193 , 194 , 195 , 197 ;
publishing of 23 , 24 ;
as research 18 , 21
Association of British Insurers (ABI) 126-7
attitudes 56 , 58

b
Bacon, Sir Francis 24 , 103
Balfagor see Marriage of the Arch-Devil Belphagor
Bande Nere, Giovanni delle 193
Bartolommeo, Fra 35
Baudrillard, J. 56
Bayley, Stephen 82
behaviour 56 , 60 , 68 , 100 , 103 , 214 ;
aggressive 213 , 214 ;
consumer 21 , 72 ;
control of 21 ;
immoral 148-9 , 155 , 157-8 , 161 ;
impulsive 57 ;
irrational 210 , 214 ;
political 37 ;
ritual 57 ;
social 103
Belbin,R. M. 110 , 120 n3
Benn, Tony 82
Berlin, Isaiah 34 , 208
Berrow, Terry 7 , 8-9 , 226
Blair, Tony 82 , 83 , 84-5 , 90 , 106 , 168
Blumler, J. 170
‘Bobby’ see Mandelson, Peter
Bolshevism 212
Boorstein, D. 58
Borgia, Cesare (Duke of Valentino) 15 , 21 , 35 , 182 ;
and decisiveness 30-1 ;
and fortune 33-4 ;
murder of 23 ;
political behaviour 37-8 , 140 , 141-2
Borgia family 38
Borgia, ‘Professor’ Lucretia 17-22
Botticelli, Sandro 35
Bourne, Joan 89
Britain 104
broadcast media 58
Brown, Gordon 84 , 85 , 165
Bruner, J. 60
Bull, George 15 , 25 , 140 , 226
‘bull’, skill of 8 , 115-16
Buonaccorsi, Biagio 35
Buondelmonti, Zanobi 36

c
Cadbury, Sir Adrian 129
Callaghan, James 82
capitalism 47 , 69 , 104-5 , 205
Carnegie, Dale 141
Carpaccio, Vittorio 35
Cecil King clauses 8 , 122 , 124-7 , 128 , 134
Cellini, Benvenuto 14 , 35

-237-

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