Inside the Music Business

By Tony Barrow; Julian Newby | Go to book overview

11

Press and public relations

The job of publicist can appear to be among the easiest and most attractive in the music business because there seems to be so much scope for imaginative and off-the-cuff creativity. The job does not require special academic achievements and the work offers the chance to shine as an individual.

The publicist has regular access to artists and gets ample opportunity to observe their work at close quarters. For some people this may be an appealing bonus, even adding an air of glamour to the working lifestyle. On the other hand, an awestruck star-gazing publicist tends to be an all-round liability rather than an asset!

Although it is true that many PR people in the industry do have the creatively pleasing opportunity to work directly and closely with the artists they represent, the job is also particularly demanding in a number of ways and has a fair bit of stress and tension attached to it.


WHAT SORT OF JOB IS IT?

There is no typical day in the life of a publicist and, if that sounds more like a hell than a joy, this job may not be for you. Priorities overtake and supersede one another hour by hour during the publicist’s day, just as they do in the newsroom of a daily newspaper. Urgency and pressure are essential elements of the job and if these tend to stimulate and invigorate you and provide a positive challenge, please read on.

-103-

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Inside the Music Business
Table of contents

Table of contents

  • Title Page v
  • Contents vii
  • Acknowledgements xii
  • 1 - Introduction 1
  • 2 - Getting Inside the Music Business 12
  • 3 - The Record Company 19
  • 4 - Artist Management 32
  • 5 - The Publisher 44
  • 6 - The Negotiators 56
  • 7 - The A&R Person 63
  • 8 - The Producer 72
  • 9 - Marketing a Release 82
  • 10 - Video 91
  • 11 - Press and Public Relations 103
  • 12 - Music and the Media 117
  • 13 - The Concert Promoter 132
  • 14 - The Merchandisers 141
  • 15 - The Fan Club 149
  • 16 - The Artist 158
  • 17 - The Songwriter 167
  • 18 - The Session Player 176
  • 19 - On the Road 186
  • 20 - The Star 196
  • 21 - The Summing Up 205
  • Appendix A 210
  • Appendix B 222
  • Index 229
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