Inside the Music Business

By Tony Barrow; Julian Newby | Go to book overview

12

Music and the media

Without the media, the mass-market music business as we know it today would not be able to function. By the media, we mean the daily, even hourly, bombardment of images and sounds which we receive from magazines, newspapers, radio, television and video; by the mass-market music business we mean the business which releases over 200 rock, pop and dance singles and albums a week in the UK alone.

People who buy pop records usually buy them because they’ve heard them on the radio, seen the artist or artists in question on television or read about them in a magazine. Many others, of course, buy records because they hear about them through friends, or are exposed to them at clubs or perhaps in the cinema. However, few in the music business would deny that it is the media, particularly radio and the printed word, which gets its message across most effectively and to the largest number of people.

To the lay person, the means by which a record gets played on the radio or gets reviewed in a magazine or newspaper might seem somewhat random. A DJ gives a record a listen, decides he or she likes it and puts it on the list for tomorrow’s show. Or a music journalist keeps a look out for the latest album by this band or that singer and once it is released, takes it home, plays it, makes notes and comes into the office the next day to write the review.

It doesn’t happen like this.

Record companies are all too aware of the value of radio air-

-117-

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Inside the Music Business
Table of contents

Table of contents

  • Title Page v
  • Contents vii
  • Acknowledgements xii
  • 1 - Introduction 1
  • 2 - Getting Inside the Music Business 12
  • 3 - The Record Company 19
  • 4 - Artist Management 32
  • 5 - The Publisher 44
  • 6 - The Negotiators 56
  • 7 - The A&R Person 63
  • 8 - The Producer 72
  • 9 - Marketing a Release 82
  • 10 - Video 91
  • 11 - Press and Public Relations 103
  • 12 - Music and the Media 117
  • 13 - The Concert Promoter 132
  • 14 - The Merchandisers 141
  • 15 - The Fan Club 149
  • 16 - The Artist 158
  • 17 - The Songwriter 167
  • 18 - The Session Player 176
  • 19 - On the Road 186
  • 20 - The Star 196
  • 21 - The Summing Up 205
  • Appendix A 210
  • Appendix B 222
  • Index 229
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