Inside the Music Business

By Tony Barrow; Julian Newby | Go to book overview

21

The summing up

Julian Newby

If you expected to come away from this book with a clear idea of the qualifications and CV required for the particular music business job you are looking for, we apologize.

The important message is that there are no clear paths into any areas of the business. Career advice from Maurice Oberstein, a man who has been at the top of the business in the UK for many years, notably as the chairman of CBS Records, the chairman of PolyGram Records and chairman of the British Phonographic Industry, reads as follows:

My advice is do not be too particular about your first job. I believe that in general we are quick to spot talented people and move them to jobs where they can contribute. Try all avenues of getting started, and be prepared to do a humdrum job at the beginning. Successful people in the music business learn fast and take their opportunities.

Develop your skills as widely as possible. The pop music business is still a young people’s business: successful people get promoted quickly and suddenly find themselves operating at a much higher and wider level than ever before and using new skills.

Oberstein concludes:

You will need one common quality for success, total commitment. It is not a business for the lukewarm or faint-hearted approach.

-205-

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Inside the Music Business
Table of contents

Table of contents

  • Title Page v
  • Contents vii
  • Acknowledgements xii
  • 1 - Introduction 1
  • 2 - Getting Inside the Music Business 12
  • 3 - The Record Company 19
  • 4 - Artist Management 32
  • 5 - The Publisher 44
  • 6 - The Negotiators 56
  • 7 - The A&R Person 63
  • 8 - The Producer 72
  • 9 - Marketing a Release 82
  • 10 - Video 91
  • 11 - Press and Public Relations 103
  • 12 - Music and the Media 117
  • 13 - The Concert Promoter 132
  • 14 - The Merchandisers 141
  • 15 - The Fan Club 149
  • 16 - The Artist 158
  • 17 - The Songwriter 167
  • 18 - The Session Player 176
  • 19 - On the Road 186
  • 20 - The Star 196
  • 21 - The Summing Up 205
  • Appendix A 210
  • Appendix B 222
  • Index 229
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