PROMOTING EFFECTIVE RELATIONSHIPS WITH
Effective relationships with all relevant stakeholders is important for successful environmental management. These stakeholders include regulators, stockholders, customers, community and environmental groups, journalists, and other interested parties. Some of the most successful innovative environmental approaches are especially effective in dealing with stakeholders who are active and have responsibilities in the surrounding community. Company employees are another important stakeholder group.
All proactive companies agree that continuous communication, in all directions, about the goals and status of the environmental management program is important to success. This includes not only internal communication, as discussed in Chapter Four, but communication with all stakeholders.
The EMS literature has numerous examples of the importance of stakeholder relationships to business success in many environmental areas, such as remediation management, EMS development, and P2. For example, BRT (1998, p. 25) found that the most frequently identified characteristic of high-quality P2 planning was that the facilities engaged stakeholders and understood and responded to government and community expectations. In fact, as discussed in Chapter Three, identifying customers and other key stakeholders and what they want now and in the future is an important element of TQM, TQEM, and ISO 14001–type approaches. For example, in applying TQEM, Xerox Corporation identified its customers and, to meet its EHS goals, is eliminating as much waste as possible. Xerox identified such external customers as local community and con