Post-Olympism? Questioning Sport in the Twenty-First Century

By John Bale; Mette Krogh Christensen | Go to book overview
Save to active project

8
Making the World Safe for
Global Capital

The Sydney 2000 Olympics and Beyond
Helen Jefferson Lenskyj

DANGER! You have just been handed an illegal leaflet containing unAustralian sentiments, from an Olympics criminal The Olympics keeping Sydney safe for global capital.

On 17 September 2000, members of the Sydney-based Anti-Olympic Alliance challenged Olympic legislation by handing out illegal materials to visitors at a downtown plaza that had been designated an Olympic ‘live site’ and, hence, one of the many areas of the city subject to the full force of new laws controlling public behaviour. The protesters' message was clear: the Olympic Games serve the interests of global capital first and foremost.

This was not, of course, the first time that anti-Olympic activists had made the important connection between the Olympic industry and global capitalism, or had challenged Olympic sponsors for their complicity in environmental destruction, human rights abuses, and the widening gap between rich and poor countries, and between rich and poor within a country. In the words of one Salt Lake City protester, the central problem with the Olympics is ‘the role that transnational corporations are playing in bankrolling, selling, and exploiting the athletic competition’. The best tactic, in this critic's view, is ‘to directly, continually, and unabashedly screw with the advertising and marketing attempts of Olympic corporate sponsors’ (Nutrition, 2001).

Just as anti-globalization protesters condemned the virtually unfettered power of transnational corporations, many of which boasted greater assets than those of small nation-states participating in Olympic sporting competition, antiOlympic critics argued that the IOC itself shared some of the most repressive features of these global giants. For example, as an autonomous, unelected body, the IOC has the power, through Rule 61 of the Olympic Charter, to shape domestic policy, at least in the short term, by requiring host cities (and by

-135-

Notes for this page

Add a new note
If you are trying to select text to create highlights or citations, remember that you must now click or tap on the first word, and then click or tap on the last word.
Loading One moment ...
Project items
Notes
Cite this page

Cited page

Style
Citations are available only to our active members.
Sign up now to cite pages or passages in MLA, APA and Chicago citation styles.

Cited page

Bookmark this page
Post-Olympism? Questioning Sport in the Twenty-First Century
Settings

Settings

Typeface
Text size Smaller Larger
Search within

Search within this book

Look up

Look up a word

  • Dictionary
  • Thesaurus
Please submit a word or phrase above.
Print this page

Print this page

Why can't I print more than one page at a time?

While we understand printed pages are helpful to our users, this limitation is necessary to help protect our publishers' copyrighted material and prevent its unlawful distribution. We are sorry for any inconvenience.
Full screen
/ 276

matching results for page

Cited passage

Style
Citations are available only to our active members.
Sign up now to cite pages or passages in MLA, APA and Chicago citation styles.

Cited passage

Welcome to the new Questia Reader

The Questia Reader has been updated to provide you with an even better online reading experience.  It is now 100% Responsive, which means you can read our books and articles on any sized device you wish.  All of your favorite tools like notes, highlights, and citations are still here, but the way you select text has been updated to be easier to use, especially on touchscreen devices.  Here's how:

1. Click or tap the first word you want to select.
2. Click or tap the last word you want to select.

OK, got it!

Thanks for trying Questia!

Please continue trying out our research tools, but please note, full functionality is available only to our active members.

Your work will be lost once you leave this Web page.

For full access in an ad-free environment, sign up now for a FREE, 1-day trial.

Already a member? Log in now.

Are you sure you want to delete this highlight?