RECOGNITION OF THE NOOSPHERE
Information and communications have always been important to strategy. But they are moving from being subsidiary to becoming overarching concerns—“information” matters more than ever, for reasons that did not exist even 20 years ago.
One reason is technological innovation: the growth of a new information infrastructure that includes not only the Internet, but also cable systems, direct broadcast satellites, cellular phones, etc.—in which the balance is shifting from one-to-many broadcast media (e.g., traditional radio and television) to many-to-many interactive media. A huge increase in global interconnectivity is resulting from the ease of entry and access in many nations, and from the growing, though varied, interests of so many actors in using the new infrastructure for economic, social, diplomatic, military, and other interactions.
Thus, a second reason is the proliferation of new organizations: Vast new arrays of state and nonstate organizations are emerging that directly concern information and communications issues. The new organizational ecology is the richest in the United States, with such nongovernmental organizations (NGOs)1 as the Electronic Freedom____________________
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Publication information: Book title: The Emergence of Noopolitik:Toward an American Information Strategy. Contributors: John Arquilla - Author, David Ronfeldt - Author. Publisher: Rand. Place of publication: Santa Monica, CA. Publication year: 1999. Page number: 7.
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