Tips and Tricks for Web Site Managers

By Mark Kerr | Go to book overview

Acknowledgements

This book has only been possible with the generous co-operation and enthusiastic participation of over 60 contributors. The case studies and tips and tricks were provided by a wide range of experts and practitioners, who are listed below, and I would like to express my heartfelt thanks to them all for sharing their knowledge and experience for this book.

Particular thanks go to Alison Scammell, commissioning editor at Aslib, for her enthusiasm and support during this book’s development and for the occasional nudge when deadlines approached in their usual unexpected way. Thanks also to Sue Bourner for copy-editing a collection of pages into this final version, and for smoothing out many wrinkles along the way.

A final acknowledgement is to all those web sites and web site creators who have provided resources for others and to those whose web sites instruct simply by being examples of good design. This generosity of spirit is what makes the Web such a welcoming and encouraging environment.

Case Studies (in alphabetical order of organisation)

BBC Betsie: Wayne Myers

Cambridge University Press: Ivan Salcedo

Countrybookshop.co.uk: Geraldine Rose and Sridhar Gowda

Dotgain: Paul James

EARL: Linda Berube and Sally Chambers with Godfrey Oswald

EEVL: Linda Kerr and Roddy MacLeod

Institute of Actuaries: Sally Grover and Emma Pegg

Motley Fool: George Row

National Gallery: Simon Crab and David Hart

OUT-LAW. COM: Struan Robertson

-iv-

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Tips and Tricks for Web Site Managers
Table of contents

Table of contents

  • Title Page i
  • Contents iii
  • Acknowledgements iv
  • Introduction 6
  • Chapter 1 - Site Definition and Planning 8
  • Chapter 2 - Information Architecture and Navigation Design 20
  • Chapter 3 - Page Design and Graphics 73
  • Chapter 4 - Site Quality and Accessibility 94
  • Chapter 5 - Web Site Policies and E-Commerce 142
  • Chapter 6 - Marketing and Promotion 146
  • Conclusion 162
  • Appendix 163
  • Bibliography 165
  • Index 166
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