Tips and Tricks for Web Site Managers

By Mark Kerr | Go to book overview

Chapter 3

Page Design and Graphics

After the planning and site design stages, the next step is to decide on a clear, consistent set of page layouts which guide the visitor through the content of the site. Appropriate graphics and added features should enhance the visitor experience by adding to the understanding of the content without delaying access to that content.


Page Styles, Graphics and Formats
To present information in a manner that is comprehensible, you need to use a variety of presentation techniques. A long scrolling page of text with no formatting at all is extremely hard—and boring—to read and understand. By building a visual hierarchy on the page, using text formatting, headings and graphics, you will help the reader assess and understand the importance of the different elements on the page. Effective page layout depends on differentiating the various elements on the page, which may include:
• Page and section headings
• Navigation links
• Main content
• Related content links (other articles, next page, etc. )
• Advertising images or links
• Subsidiary content (copyright, disclaimers, creation date, etc. ).

Page and Section Headings

The heading on a page should provide instant confirmation to the visitor that they have come to the page they expected when they followed the previous link. Size, position and typography should separate the heading from the main body content as well as distinguishing it from other top-level information, such as the name of the site, which might also appear on every page.

Remember that visitors might arrive at this page ‘cold’, directly from a search engine result or from an external link, with no previous visual memory of your design or layout. Ensure that the heading relates to the

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Tips and Tricks for Web Site Managers
Table of contents

Table of contents

  • Title Page i
  • Contents iii
  • Acknowledgements iv
  • Introduction 6
  • Chapter 1 - Site Definition and Planning 8
  • Chapter 2 - Information Architecture and Navigation Design 20
  • Chapter 3 - Page Design and Graphics 73
  • Chapter 4 - Site Quality and Accessibility 94
  • Chapter 5 - Web Site Policies and E-Commerce 142
  • Chapter 6 - Marketing and Promotion 146
  • Conclusion 162
  • Appendix 163
  • Bibliography 165
  • Index 166
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