The development of most web sites is a strange journey—there is usually a fairly definite starting point, and there are certainly planned destinations, unplanned diversions, unexpected delays and occasional disasters. But only unsuccessful sites reach journey’s end—the best sites develop and evolve continuously, both in content and style, as the needs and expectations of the users grow and mature.
What I hope this book illustrates is that there are few perfect answer to many web site management issues. The range of solutions can seem as wide as the range of sites seeking them, but by seeing how others achieve their targets you can develop effective web sites that meet your objectives. Simply copying content, ideas and features can be seen with some justification as plagiaristic. But failing to learn and benefit from other’s experiences is to rob yourself of one of the most rewarding elements of the Internet—the ability to share and develop with the assistance of a community of like-minded professionals. Those who generously contributed the case studies and submitted the tips and tricks included in this book provide ample evidence of this community’s generosity.