Tips and Tricks for Web Site Managers

By Mark Kerr | Go to book overview

Index

a
accessibility 38 , 40 , 94 , 97
design guidelines, see W3C
testing 102
validation 102
Acrobat Reader 84
action plan 10
Actuaries, Institute and College of, case study 65-72
Adobe Access 104
advertising 148
affiliate 46
Alexa 44
AlexaResearch 18
alt attribute 99 , 152
animations 82
anonymised browsing 109
Associate.programs.com 46
Atomz 25
audience,
expectations 60
core 14
internal 14
audit control trail 129

b
back-end programming 135
backward compatibility, see compatibility
banner advert swaps 150
BBC Betsie, case study 107-112 , 97
BizRate 44
Bobby 36 , 103
bookmarks, see favorites
braille 98
bridge pages 152
browser emulators 104
Browserola 95

c
Cambridge University Press, see CUP
captioning 101
Cascading Style Sheets, see CSS
CGI 107
checklists 27
chunks, bite-sized 9
Claripoint 91
clipart 86
colors, dithering 81
colors, safe 81
communication, computer-mediated 120
communities,
virtual 119 , 121 , 156
online, developing 121 , 122
compatibility 40
competitions 147
complaint mechanism 129
consistency 75
contact details 27
contacts 89
content management 17 , 31
continuity policy 143
continuous development 20
copyright policy 144
copyright 28
core content 29
counters 160
Countrybookshop, case study 42-49
CSS 76
CUP, case study 58-64
customer Service 89

-166-

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Tips and Tricks for Web Site Managers
Table of contents

Table of contents

  • Title Page i
  • Contents iii
  • Acknowledgements iv
  • Introduction 6
  • Chapter 1 - Site Definition and Planning 8
  • Chapter 2 - Information Architecture and Navigation Design 20
  • Chapter 3 - Page Design and Graphics 73
  • Chapter 4 - Site Quality and Accessibility 94
  • Chapter 5 - Web Site Policies and E-Commerce 142
  • Chapter 6 - Marketing and Promotion 146
  • Conclusion 162
  • Appendix 163
  • Bibliography 165
  • Index 166
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