Chapters 11, 12, and 13 discussed and examined techniques applicable in general observational research settings. In each of these earlier chapters, constructing, using, and scoring some type of coding scheme or schedule of questions were seen as necessary features of the investigative process if the aim of the observational research was testing, rather than generating, hypotheses. Often, the psychometric quality of the coding systems used in an observational situations is not a major consideration. This lack of attention to the statistical or psychometric properties of the measuring device is attributable to the fact that the coding scheme used by the observational researcher is viewed as a “one-shot” instrument.1 Most classification systems are constructed to satisfy the needs of a specific investigative setting. Indeed, as we continually suggest throughout this book, observational studies should be designed with the research setting in mind. Thus, considerations of the specific sample of individuals under investigation, their limitations, the physical dimensions of the research context, the behaviors of interest, and so on should all be taken into account in constructing the coding system. This observation suggests that a system suitable for the study of a teenage motorcycle gang in Shaker Heights, Ohio, might not prove useful in studying the adjustment behavior of a group of first-year medical students in Pomona, California.
Tailoring an instrument to the research context (i.e., the respondent sample, the time, or the place in which the research will occur) is characteristic of many of the classification systems employed in social research. However, this degree of instrument tailoring is not typical when investigators attempt to develop scales of high generalizability across time, populations, and contexts. Developing and using scales of high utility, generality, and psychometric quality (i.e., of high reliability and validity) is a common and important feature in the life of the social researcher, and the next two chapters focus on the ways in which such measuring instruments are constructed and interpreted. As we show, some____________________
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Publication information: Book title: Principles and Methods of Social Research. Edition: 2nd. Contributors: William D. Crano - Author, Marilynn B. Brewer - Author. Publisher: Lawrence Erlbaum Associates. Place of publication: Mahwah, NJ. Publication year: 2002. Page number: 264.
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