A Cognitive Psychology of Mass Communication

By Richard Jackson Harris | Go to book overview
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Brief Contents
1 Mass Communication in Society: Swimming in the Media Sea1
2 Research and Theory in Mass Communication: How We Study Media Scientifically18
3 Media Portrayals of Groups: Distorted Social Mirrors53
4 Advertising and Marketing: Baiting, Catching, and Reeling Us In92
5 Children and Media: More Than Just Little Adults124
6 Sports and Music: Emotion in High Gear151
7 News: Setting the Agenda About the World187
8 Politics: Using News and Advertising to Win Elections225
9 Violence: Watching All That Mayhem Really Matters255
10 Sex: Pornography, Innuendo, and Rape as a Turn-On287
11 Teaching Values and Health: Media as Parent, Priest, Physician, and Moral Arbiter317
12 Handling Media: Living With New Technologies and Communicating About Media352

-vii-

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A Cognitive Psychology of Mass Communication
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