A Cognitive Psychology of Mass Communication

By Richard Jackson Harris | Go to book overview
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Alesandrini, K. L. (1983). Strategies that influence memory for advertising communications. In R. J. Harris (Ed. ), Information processing research in advertising (pp. 65–82). Hillsdale, NJ: Lawrence Erlbaum Associates.

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Alperstein, N. (1991). Imaginary social relationships with celebrities appearing in television commercials. Journal of Broadcasting and Electronic Media, 35, 43–58.


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