A Cognitive Psychology of Mass Communication

By Richard Jackson Harris | Go to book overview

Subject Index

A
Abolitionism and media, 226
Advertising, 92–123
alcohol advertising and sports, 168
cognition and marketing, 105–113
deceptive advertising, 108–113
drugs, prescription, 122
ethics in, 101, 103–104
“Green advertising, ” 114
history, 93–94
in schools, 119–120
on the Internet, 120–122
political advertising, 245–251
product placements, 118–119, 348
psychological appeals in, 95–105
regulation of, 144
subliminal advertising, 115–116
to children, 138–144
types of, 94–95
African Americans, media portrayals of, 66–70
Agenda-setting theory, 34–35
Aging adults, 80–83
Alcohol, values about, 326–327
All in the Family, 347
Amistad, 223
Asian Americans, media portrayals of, 74–75
Arabs and Arab Americans
media portrayals of, 7
Radio Sawa appeal to, 185
Arousal, sexual, 292–293
Attention, 40

B
Backward messages in music, comprehension of, 117
Beer commercials, messages of masculinity in, 63
Belize, 32
Benetton, United Colors campaign, 105
Blacks, see African Americans
Blogs, 359
Brazil
Olympics coverage, 166
politics, ideology, and media, 252
Breast-feeding, 56–57

C
Captive marketing, 121
Catharsis, 274–275, 303
Cell phone as distraction while driving, 41
Censorship, 5–6, 200–204
Channel One, 135–136
Children and media, 124–150
advertising to children, 138–144
and sexual media, 291
media literacy, 144–149
prosocial children's TV, 127–137
use of different media, 125–127
Christian television, see religious television
Classical conditioning
in advertising, 113–115
desensitization, 267–268
College students, media portrayals of, 89
Computer-mediated communication, 12–13, 357–361, 367–370, see also Internet

-461-

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