CHAPTER 2 Click onto a Web site for, say, religion, capital punishment, animal rights,
poverty, or crime. Or if you prefer cultural venues, check out sites for hip
hop music, body piercing, tattoos, sports, or cars. If you prefer the older,
traditional media, you can peruse books or letters to the editor, or you
can tune into a radio talk show. You will find them there.What you will locate are attitudes—strong, deeply felt attitudes, as
well as ambivalent, complex ones. You see, even today, when we communicate through cell phones, laptops, and palm pilots, attitudes are
ubiquitous. To appreciate the pervasiveness, depth, and strength of attitudes, I invite you to read over these comments written in the wake of
the traumatic events of September 11:
|• ||It is time for America to abandon its candy-colored views of what is right
and what is wrong. We are dealing with extremists who recognize no restraints, and we as a country should deal with them at their own level to
destroy them…. Morality is not the question here. This is war, and who
will win it is now the question. If the terrorists want to play on their own
terms, then we should play at their level. That is the only way in which
they will be defeated. (David Richmond, The New York Times, September
|• ||We hate the people who did this, and we want to torture them for what
they've done. But that is wrong. Similar feelings of hatred resulted in
these devastating attacks. When does the circle of violence stop? We
react. Terrorists then respond to our reaction, and we react again. Rather
than hatred, this situation should be about change—a new direction
that promotes love for your fellow man…. As a nation, let's say a prayer
and bond together to get through this. (Clifford J. Fazzolari, USA Today,
|• ||I would like to take this time to ask all Americans to embrace the
Arab-American communities in this country and not blame them for last|
Questia, a part of Gale, Cengage Learning. www.questia.com
Book title: The Dynamics of Persuasion: Communication and Attitudes in the 21st Century.
Contributors: Richard M. Perloff - Author.
Publisher: Lawrence Erlbaum Associates.
Place of publication: Mahwah, NJ.
Publication year: 2003.
Page number: 36.
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