Excellent Public Relations and Effective Organizations: A Study of Communication Management in Three Countries

Table of contents

• Excellent Public Relations and Effective Organizations - A Study of Communication Management in Three Countries *
• Title Page *
• Dedication *
• Contents vii
• Preface ix
• Chapter One - Excellence in Public Relations and Communication Management: a Review of the Theory and Results 1
• References *
• Chapter Two - Methodology of the Excellence Study 31
• References 54
• Chapter Three - Isolating the Excellence Factor 55
• References *
• Chapter Four - The Value of Public Relations 90
• References *
• Chapter Five - Empowerment of the Public Relations Function 140
• References *
• Chapter Six - Communicator Roles 196
• References *
• Chapter Seven - Organization of the Communication Function, Relationship to Other Management Functions, and Use of Consulting Firms 262
• References *
• Chapter Eight - Models of Public Relations 306
• References *
• Chapter Nine - The Origins, Management, and Outcomes of Programs for Key Publics 383
• References *
• Chapter Ten - Activism and the Environment 442
• References *
• Chapter Eleven - Inside the Organization: Culture, Structure, Systems of Internal Communication, Gender, and Diversity 480
• References *
• Chapter Twelve - New Directions for Research Suggested by the Excellence Study 538
• References *
• Appendix A - Questionnaires for Heads of Public Relations Departments 563
• Appendix B - Questionnaire for Ceo or Other Member of the Dominant Coalition 601
• Appendix C - Employee Questionnaire 610
• Appendix D - Qualitative Interview Protocol 619
• Author Index 625
• Subject Index 631

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