Excellent Public Relations and Effective Organizations: A Study of Communication Management in Three Countries

By Larissa A. Grunig; James E. Grunig et al. | Go to book overview
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Subject Index

A
AAAA, see American Association of Advertising Agencies
ABB, 276
Active outward orientation, 93–94
Activist pressure, see Activist publics
Activist publics, 16–17, 61, 65, 88, see also Crisis research; Crisis research proposition; Key publics, study of
Amnesty International as, 329
antiabortion, 314, 316
CEO perception of, 447–450, 448t, 453–458, 454t
and communication program origin, 405
and conflict avoidance outcomes, 420, 421t
crisis research on, 447–450, 448t, 460–465f, 463t, 472–473
definition of, 446
effect on change in relationship outcomes, 422–424, 423t
effect on Excellence, 78–79, 122, 433–435, 442, 477–478
effect on model application, 360t, 361
effect on organizational decision making, 144
effect on program outcomes, 420, 421t
effect on reporting relationships, 470t, 471
environmental group as, 123–124, 312–313, 315
and environmental scanning, 406, 407t, 408, 409t
evaluation of, 412, 413t, 415, 416t
gay/lesbian stockholder as, 98–99
and government intervention, 443–444
and health organization, 329
in-house, 328
and power, 325, 328–329
and press agentry model, 364, 463t, 465t
and public utility, 135
radical, 329
and reporting relationship, 470t, 471
research on, 417–419, 418?, 419, 546–547, 559
scientific program evaluation of, 410, 411?t
and television corporation, 328
unified field theory of, 99

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