John O'Shaughnessy Nicholas Jackson O'Shaughnessy
OXFORD UNIVERSITY PRESS
Questia, a part of Gale, Cengage Learning. www.questia.com
Publication information: Book title: The Marketing Power of Emotion. Contributors: John O'Shaughnessy - Author, Nicholas Jackson O'Shaughnessy - Author. Publisher: Oxford University Press. Place of publication: New York. Publication year: 2003. Page number: Not available.
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