Mass Media and Drug Prevention: Classic and Contemporary Theories and Research

Table of contents

• Mass Media and Drug Prevention - Classic and Contemporary Theories and Research *
• The Claremont Symposium on Applied Social Psychology *
• Title Page *
• Dedication *
• Contents vii
• Foreword ix
• References x
• Preface xi
• I - Introduction, Early Theories, and Research 1
• 1 - Introduction 3
• References 15
• 2 - The Evolution of Mass Media and Health Persuasion Models 19
• References *
• 3 - Promising Strategies for Media Health Campaigns 35
• References *
• II - Contemporary Theories and Research 65
• 4 - Using Interactive Media Tools to Test Substance Abuse Prevention Messages 67
• References *
• 5 - The Role of Theory in Developing Effective Antidrug Public Service Announcements 89
• References *
• 6 - Attention, Persuasive Communication, and Prevention 119
• References *
• 7 - Sex, Drugs, and Attitudinal Ambivalence: How Feelings of Evaluative Tension Influence Alcohol Use and Safe Sex Behaviors 145
• References *
• 8 - Expectancy Theory Approaches to Prevention: Violating Adolescent Expectations to Increase the Effectiveness of Public Service Announcements 163
• References *
• 9 - Intermediate Outcomes from a Life Skills Education Program with a Media Literacy Component 187
• References *
• III - Summing Up 213
• 10 - High-Potential Mediators of Drug-Abuse Prevention Program Effects 215
• References *
• 11 - A Meta-Analysis of the Effectiveness of Mass-Communication for Changing Substance-Use Knowledge, Attitudes, and Behavior 231
• References *
• 12 - The Media and Drug Prevention Programs 259
• About the Authors 279
• Author Index 289
• Subject Index 299

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