|List of Figures||pagexi|
|List of Tables||xii|
|2||Dialogue: A Standard for Campaign Discourse||8|
|3||Understanding Campaigns: Background, Theory, and Methods||27|
|4||The Ventriloquist's Hand: A Game-Theoretic Model of Campaigns||44|
|5||Duck or Punch? Dialogue in a California Gubernatorial Election||66|
|6||Dialogue and Its Effects in Contemporary American Elections||92|
|7||Explaining and Predicting the Occurrence of Dialogue||121|
|8||Conclusion: Toward More Substantive Campaign Discourse||149|
|Appendix A Analysis of the Model of Campaigns in Mass Elections||161|
|Appendix B Experimental Procedures||167|
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Publication information: Book title: The Winning Message: Candidate Behavior, Campaign Discourse, and Democracy. Contributors: Adam F. Simon - Author. Publisher: Cambridge University Press. Place of publication: Cambridge, England. Publication year: 2002. Page number: ix.
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