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The Winning Message: Candidate Behavior, Campaign Discourse, and Democracy

By: Adam F. Simon | Book details

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Index
Ad Watches, 38
Advertisements, 41, 54, 55, 57, 59, 60, 67, 77, 78, 80, 83, 88, 89, 94
Agenda, 24
Ailes, Roger, 80
Aldrich, John, 27
Alexander, Herbert, 29, 60
Allocation strategies, 63, 152, 164
Almanac of American Politics, 125
American Voter, The, 30
An Economic Theory of Democracy, 33
Anderson, Norman, 48
Ansolabehere, Steve, 28, 29, 30, 38, 55, 67, 78, 80, 151
Arrow, Kenneth, 17, 50
Austen-Smith, David, 50, 54
Axelrod, Robert, 46
Banks, Jeffrey, 50, 54
Barber, Benjamin, 14
Bartels, Larry, 30, 36, 55
Becker, Gary, 49
Behr, Roy, 28, 80
Benchmark Poll, 36
Benefit-cost Analysis, 33
Bennet, Lance, 2, 27, 47, 151
Berelson, Bernard, 9, 30, 35, 55, 150
Berkman, Mark, 42
Bernhardt, Marcus, 50, 54
Bessette, Joseph, 15, 16
Biographical Directory of the U. S. Congress, 125
Black, Duncan, 34, 63, 122, 152
Bohman, Jon, 20, 22
Borenstein, Dan, 71
Boxer, Barbara, 96
Brody, Richard, 32, 33, 54
Brown, Kathleen, 3, 5–6, 41, 56, 58–59, 66–91, 139, 141, 149, 169
Bryce, James, 9, 22, 150
Buchanan, Bruce, 30, 54
Budge, Ian, 40, 46, 79
Budgets, 60, 61, 62, 164
Burnham, Walter, 3, 135
Bush, George, 38
Bush, Jr., George W., 155
Cacioppo, Paul, 55
California Teachers Association, 73
Calvert, Randall, 50
Campaign, 9–12, 28–30, 35
Campaign effects, 40, 44, 51, 54, 56, 60, 78, 160
direct persuasion, 5, 44, 45, 51, 55, 58, 65, 88, 139
learning, 5, 44, 51, 54–55, 58, 59, 60, 88
priming, 5, 44, 47, 51, 52, 55, 59, 60, 63–66, 86, 88, 122, 152
Campaign finance, 70
Campaign models, 29
Campaign
discourse, 4, 10, 11, 45, 49, 92
metaphor, 3–4

-177-

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