Zinfandel: A History of a Grape and Its Wine

By Charles L. Sullivan | Go to book overview
Save to active project


WHEN PROHIBITION ENDED, A LOT OF OLD RED TABLE WINE WAS sitting around under bond in California wineries. Just before the last Prohibition vintage, in 1933, twelve million gallons of dry wine were in storage, most of it red and, on average, of low quality, often oxidized and/or loaded with volatile acidity (read vinegar). Half of this table wine was listed as Zinfandel or claret. A large part of this poor stuff was blended into the 1933 wine and rushed onto the national market in 1934. The upshot was a great deal of wine on the shelves that was immediately an embarrassment to the California wine industry. And the large percentage of over-the-hill Zinfandel in this wine did nothing to raise the quality image of this grape inside the industry. Italian Swiss Colony's E. A. Rossi was a severe critic of the wine factories that sent this wine onto the market at a time when the industry needed to convince consumers of the solid quality of California wine. He growled that a large part of the dry wine shipped east was “not only inferior in quality, but in reality is not wine at all. 1

Another lesson learned by the time the 1934 vintage got under way was that the only solid wine market in the United States was for fortified, mostly sweet, wines. And a third truth, which shocked many California producers,


Notes for this page

Add a new note
If you are trying to select text to create highlights or citations, remember that you must now click or tap on the first word, and then click or tap on the last word.
Loading One moment ...
Project items
Cite this page

Cited page

Citations are available only to our active members.
Sign up now to cite pages or passages in MLA, APA and Chicago citation styles.

Cited page

Bookmark this page
Zinfandel: A History of a Grape and Its Wine


Text size Smaller Larger
Search within

Search within this book

Look up

Look up a word

  • Dictionary
  • Thesaurus
Please submit a word or phrase above.
Print this page

Print this page

Why can't I print more than one page at a time?

While we understand printed pages are helpful to our users, this limitation is necessary to help protect our publishers' copyrighted material and prevent its unlawful distribution. We are sorry for any inconvenience.
Full screen
/ 224

matching results for page

Cited passage

Citations are available only to our active members.
Sign up now to cite pages or passages in MLA, APA and Chicago citation styles.

Cited passage

Welcome to the new Questia Reader

The Questia Reader has been updated to provide you with an even better online reading experience.  It is now 100% Responsive, which means you can read our books and articles on any sized device you wish.  All of your favorite tools like notes, highlights, and citations are still here, but the way you select text has been updated to be easier to use, especially on touchscreen devices.  Here's how:

1. Click or tap the first word you want to select.
2. Click or tap the last word you want to select.

OK, got it!

Thanks for trying Questia!

Please continue trying out our research tools, but please note, full functionality is available only to our active members.

Your work will be lost once you leave this Web page.

For full access in an ad-free environment, sign up now for a FREE, 1-day trial.

Already a member? Log in now.

Are you sure you want to delete this highlight?