The Role of Affect in Attitude Change
Richard E. Petty
Ohio State University
David DeSteno
Northeastern University
Derek D. Rucker
Ohio State University
| Attitude Structure | 215 |
| Attitude Change with Relevant Affect | 216 |
| Affective versus Cognitive Appeals | 216 |
| Fear Appeals | 217 |
| Attitude Change with Irrelevant (Incidental) Affect | 218 |
| Effects of Emotional Factors under Low-elaboration Conditions | 219 |
| Effects of Emotional Factors under High-elaboration Conditions | 221 |
| Effects of Emotional Factors under Moderate-elaboration Conditions | 223 |
| Mood-correction Effects | 226 |
| Conclusion | 228 |
| References | 228 |
Address Correspondence to: Richard E. Petty, Department of Psychology, Ohio State University, 1885 Neil Avenue, Columbus, OHIO 43210, USA. email: petty.1@osu.edu
Affect and persuasion have long been intertwined. Although not by any means a prerequisite for attitude change, the experience of emotion has been believed since the dawn of rhetoric to be one of many variables capable of influencing a message's persuasiveness. Cicero (55 BCE/1970) noted that
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Questia, a part of Gale, Cengage Learning. www.questia.com
Publication information:
Book title: Handbook of Affect and Social Cognition.
Contributors: Joseph P. Forgas - Editor.
Publisher: Lawrence Erlbaum Associates.
Place of publication: Mahwah, NJ.
Publication year: 2000.
Page number: 212.
This material is protected by copyright and, with the exception of fair use, may not be further copied, distributed or transmitted in any form or by any means.
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