Persuasive Imagery: A Consumer Response Perspective

By Linda M. Scott; Rajeev Batra | Go to book overview
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Acknowledgment

The editors of this book would like to thank the Yaffe Center for Persuasive Communication at the University of Michigan for its financial and logistical support in organizing the Conference on Visual Persuasion held in Ann Arbor, Michigan, in May 2000. The Yaffe Center, as part of its mission, supports multidisciplinary research into persuasive communication. It is a “joint venture”of the School of Art & Design, and the School of Business, at the University of Michigan. Details about its programs can be found at www.yaffecenter.org.

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Persuasive Imagery: A Consumer Response Perspective
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