Kmart's Ten Deadly Sins: How Incompetence Tainted An American Icon

By Marcia Layton Turner | Go to book overview

Contents
Acknowledgmentsvii
Prefaceix
Discount Retail Timelinexi
Introduction1
Chapter 1 Brand Mismanagement13
Chapter 2 Not Knowing Its Customers37
Chapter 3 Underestimating Wal-Mart61
Chapter 4 Lousy Locations77
Chapter 5 Ignoring Store Appearance99
Chapter 6 Technology Aversion121
Chapter 7 Supply Chain Disconnect145
Chapter 8 Loss of Focus165
Chapter 9 Strategy du Jour187
Chapter 10 Repeating the Same Mistakes227
Conclusion227
Bibliography237
Index247

-v-

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Kmart's Ten Deadly Sins: How Incompetence Tainted An American Icon
Table of contents

Table of contents

  • Title Page *
  • Contents v
  • Acknowledgments vii
  • Preface ix
  • Discount Retail Timeline xi
  • Introduction 1
  • Notes 11
  • 1 - Brand Mismanagement 13
  • Notes 36
  • 2 - Not Knowing Its Customers 37
  • Notes 58
  • 3 - Underestimating Wal-Mart 61
  • Notes 75
  • 4 - Lousy Locations 77
  • Notes 98
  • 5 - Ignoring Store Appearance 99
  • Notes 120
  • 6 - Technology Aversion 121
  • Notes 142
  • 7 - Supply Chain Disconnect 145
  • Notes 164
  • 8 - Loss of Focus 165
  • Notes 186
  • 9 - Strategy Du Jour 187
  • Notes 204
  • 10 - Repeating the Same Mistakes 205
  • Notes 226
  • Conclusion 227
  • Notes 236
  • Bibliography 237
  • Index 247
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