IDENTIFYING AND CREATING A DYNAMITE SPEAKING TOPIC
Before you can be an effective speaker, you need to have a dynamite speaking topic. The big mistake that aspiring public speakers make is harboring a strong desire to speak while not actively pursuing the development of promising speaking topics.
The seven chapters in Part I explain precisely how to identify, test, develop, and refine a speaking topic that will interest and enthrall audiences. Public speakers whose audiences give them high ratings undertake considerable effort on their topics before anyone ever hears them. Fortunately, it is not difficult work to devise a topic; rather, it is an enjoyable, exciting, and even energizing intellectual pursuit. The chapters here will give you the fundamentals of succeeding in the vital area of topic development.
Throughout the book, I will heavily refer to other professional speakers, and to the tips and techniques that they offer. For consistency, I will draw largely upon artifacts and examples from my own speaking career. By referring to my own marketing materials, preprinted forms, and approaches, and you will be able to follow a path of sorts that offers a fuller, holistic sense of successful strategies for both public speaking and professional speaking.