Appealing to People's Emotions
That which motivates people lends itself to topic exploration. Motivators could include money, survival, fear of failure, fun and enjoyment, recognition, boredom, deadlines, participation with and by others, and avoidance of pain.
Some people regard “pain management” as the greatest single motivator for people to achieve what they want. Proponents maintain that unless you associate sufficient amounts of pain with your current situation, in a week, a month, or a year from now, you will find yourself right where you started. You'll likely be surrounded by all of the unpleasant aspects of your current situation because you won't muster sufficient impetus to break through the transition state getting you en route to your desired end result.
A public speaker who recognizes and understands a group's pain can be highly influential in addressing that group. Success guru Tony Robbins says that “how you define pain and pleasure shapes your destiny.” He asserts that people do more to avoid pain than to seek pleasure. As a public speaker, your challenge is to ask, “What are my audience members facing—what is it that they absolutely cannot do without? What is it that they continue to lack?” Address those issues and you will have everyone in the room hanging on your every word.
One of Robbins' recommendations is to convert the pain that your audiences may be experiencing to a form of pleasure by showing them a safe path.
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Publication information: Book title: The Complete Guide to Public Speaking. Contributors: Jeff Davidson - Author. Publisher: John Wiley & Sons. Place of publication: Hoboken, NJ. Publication year: 2003. Page number: 10.
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