The High-Content Presentation
WITH HIGH CONTENT
Speakers who offer presentations that motivate, offer a specific message, or provide how-to information often state that their presentations are “high content.” In recent years, however, the term “high content” has been overused and, consequently, its meaning has become unclear.
If a meeting planner asks you what you mean when you say high content, have a specific response ready. Use the terminology in your speaker literature or on your Web site so you'll be able to clarify what your presentations offer and the value they hold for your target audiences.
A high-content presentation is one geared to the needs of audience participants. That implies that you've done critical homework in terms of the vital issues audience members are facing and have provided innovative solutions to such challenges. High-content speeches benefit enormously from humor, effective use of language, and stories.
Questia, a part of Gale, Cengage Learning. www.questia.com
Publication information: Book title: The Complete Guide to Public Speaking. Contributors: Jeff Davidson - Author. Publisher: John Wiley & Sons. Place of publication: Hoboken, NJ. Publication year: 2003. Page number: 69.
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