The Complete Guide to Public Speaking

By Jeff Davidson | Go to book overview
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12
All about Visuals
Studies vary widely as to how much information people retain. Nevertheless, all research shows that humans do have limited attention spans and, therefore, retain limited amounts of information.
VISUALS ADD POWER
When you use an audio or visual aid in making a presentation, audience members are inclined to be impacted more than they would if you didn't use such materials. As a result:
1. You tend to be perceived as more organized.
2. There seems to be less resistance to your presentation.
3. Overall, people are likely to judge you as more professional.

Visuals are not needed for every presentation; however, because they can be effective, you'll want to make an informed choice as to whether or not to use visuals, what types to use, and what level of use is appropriate for the types of presentations you make. Speakers sometimes over-rely on overheads or slides to the degree that they're essentially presenting a narrated slide show as opposed to giving a speech. Given that you understand the importance of making an interpersonal connection with audience members, it behooves you to use visuals only where and when they're appropriate.

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