If no one knows who you are, your topics, how good you are, or how to find you, how will you ever make public presentations? Whether or not you command a fee for your presentations, you need to “get the word out” about your speaking capabilities.
The early chapters in Part III focus on topics such as positioning yourself, developing strategic marketing tools, and broadening and maintaining your appeal. I've saved development of specific materials, such as the one-sheet and videos, for later chapters.
We will not address generic marketing topics such as using direct mail or telemarketing campaigns, as they are topics well covered in books devoted exclusively to entrepreneurial or Web marketing.
Although this part of the book, along with Part IV, on contracting and landing the deal, is geared primarily for those aspiring to professional speaking, the material will be useful for any public speaker. Once you've implemented the advice in Part III, you'll be more enthusiastic about gaining exposure, and you'll be well equipped to generate new opportunities.