The Complete Guide to Public Speaking

By Jeff Davidson | Go to book overview
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19
Getting Paid and
Selling Your Services

Finding and hiring a professional speaker can be a complicated process for a meeting planner. A planner needs to first narrow the search by deciding on the objectives of the presentation and then choosing a pool of speakers capable of meeting those objectives. The fee is perhaps one of the most important considerations in choosing a speaker.

Selecting a professional speaker doesn't mean randomly picking an affordable speaker, nor does it mean paying a large sum of money on the assumption that more equals better. Rather, it is a matter of finding a speaker who meets the planner's criteria and represents the best value for the fee that he or she charges.

To help in the selection process, many meeting planners have fee ranges. The following is an “unofficial” breakdown of the pay scale, citing the “characteristics” of speakers at each level:

Less than $1,000:

Few meeting planners today expect to retain a speaker for less than $1,000; nevertheless, many organizations have a limited budget. Depending on the situation, some highly experienced professional speakers have accepted payments of $1,000 or less. The speaker who regularly falls into this pay range, however, is local, someone

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