20 Now let's turn to developing some of the critical marketing pieces
referred to earlier. The one-sheet is a major tool speakers develop to work in smooth coordination with their video demos.
True to its name, the one-sheet is a single sheet of paper that includes the
speaker's topic roster, biography, credentials, and product list, among
PROPER ONE-SHEET INFORMATIONThe typical speaker one-sheet is a carefully produced, visually pleasing,
highly informative document. The one-sheet needs to meet specific
|1. ||Name and contact information. These essential items need to be
printed clearly, toward the bottom of the front page and, preferably,
reprinted on the back as well. The font and point size should be sufficiently
large so that contact information and other descriptive information can
easily be read.|
Questia, a part of Gale, Cengage Learning. www.questia.com
Book title: The Complete Guide to Public Speaking.
Contributors: Jeff Davidson - Author.
Publisher: John Wiley & Sons.
Place of publication: Hoboken, NJ.
Publication year: 2003.
Page number: 141.
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