The Complete Guide to Public Speaking

By Jeff Davidson | Go to book overview
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20
Developing a
Dynamite One-Sheet
Now let's turn to developing some of the critical marketing pieces referred to earlier. The one-sheet is a major tool speakers develop to work in smooth coordination with their video demos. True to its name, the one-sheet is a single sheet of paper that includes the speaker's topic roster, biography, credentials, and product list, among other information.
PROPER ONE-SHEET INFORMATION
The typical speaker one-sheet is a carefully produced, visually pleasing, highly informative document. The one-sheet needs to meet specific criteria:
1. Name and contact information. These essential items need to be printed clearly, toward the bottom of the front page and, preferably, reprinted on the back as well. The font and point size should be sufficiently large so that contact information and other descriptive information can easily be read.

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