Collecting and Using
Any entrepreneur who receives a letter from a satisfied customer naturally feels pleased. For speakers, kudo letters are of even greater significance. When you receive a letter of praise following one of your presentations, the letter may have long-term marketing value and support the other marketing materials you're developing for your presentation packet, particularly your one-sheet (see previous chapter).
When people inquire about your speaking services, more than all the traditional marketing tools you may have at your disposal, a single kudo letter from a satisfied meeting planner or audience participant (or several letters if you have them) can often spell the difference between your being selected or not.
Why are letters so important? Prospective clients expect that you will have persuasive marketing materials to woo them. Letters that you've received from people who have heard one or more of your presentations can actually carry more weight than slick marketing materials because someone actually took the time out of his or her busy schedule to write to you.
Questia, a part of Gale, Cengage Learning. www.questia.com
Publication information: Book title: The Complete Guide to Public Speaking. Contributors: Jeff Davidson - Author. Publisher: John Wiley & Sons. Place of publication: Hoboken, NJ. Publication year: 2003. Page number: 155.
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