Fail to Hit the Mark
There are many ways to successfully deliver a presentation and, understandably, many more ways to fail, as I've discussed in previous chapters. In addition, here are common mistakes that speakers make, professional speakers included, each of which has to do with a lack of adequate preparation.
Before ever leaving your own office, it is critical to understand why you have been scheduled to speak to this group at this time. Such understanding necessitates that you read about the organization, get information about the audience's current challenges and hot buttons, and learn what the meeting planner has in mind for the presentation. Five-minute conversations over the phone usually won't supply you with all you need to know in that area.