Ronald D. Michman is Professor Emeritus of Marketing, Shippensburg University, Shippensburg, Pennsylvania. He is the author or coauthor of nine books, including Specialty Retailers: Marketing Triumphs and Blunders (Quorum Books, 2001), The Food Industry Wars: Marketing Triumphs and Blunders (Quorum Books, 1998), and Lifestyle Market Segmentation (Quorum Books, 1991).
Edward M. Mazze is Dean of the College of Business Administration and holder of the Alfred J. Verrecchia-Hasbro Inc. Leadership Chair in Business at the University of Rhode Island. He is co-author with Ronald D. Michman of Specialty Retailers and The Food Industry Wars.
Alan J. Greco was formerly Associate Professor of Marketing at the School of Business and Economics at North Carolina A&T State University in Greensboro. He is the co-author with Ronald D. Michman of Retailing Triumphs and Blunders: Victims of Competition in the New Age of Marketing Management (Quorum Books, 1995).
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Publication information: Book title: Lifestyle Marketing: Reaching the New American Consumer. Contributors: Ronald D. Michman - Author, Edward M. Mazze - Author, Alan J. Greco - Author. Publisher: Praeger. Place of publication: Westport, CT. Publication year: 2003. Page number: 243.
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