Portraits of Marketplace Masters
Let us turn now to case studies—accounts of real professional service organizations that are well on their way to becoming masters of their marketplace by applying the competencies within the three building blocks of looking out, digging deeper, or embedding innovation. These case studies do not present exact portrayals of the research findings; rather, they are intended to serve as effective illustrations of the way the eleven competencies are being applied.
Questia, a part of Gale, Cengage Learning. www.questia.com
Book title: Marketplace Masters: How Professional Service Firms Compete to Win.
Contributors: Suzanne C. Lowe - Author.
Place of publication: Westport, CT.
Publication year: 2004.
Page number: 77.
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