The embedding-innovation chapter includes four case examples that represent the competencies of building an R&D process (the process of innovation), using technology to build new services, and using incentives and rewards to stimulate innovation.
Our first embedding innovation case features two firms that have taken different approaches to institutionalizing R&D. RSM McGladrey is included here for three reasons. First, this is a professional service firm that recognized the power of actively managing its service portfolio. This firm has a market-driven R&D mentality. Certainly, RSM McGladrey is not the only firm that can claim an R&D mindset. Some professional service firms have created formal R&D departments that feature teams working on client solutions that are ultimately shaped into formal offerings sold in the open marketplace. Teams then get rewarded for successful results. This model is adapted from one we've seen work very effectively in the world of consumer and business-to-business products. But, importantly, RSM McGladrey morphed the