Research Methods for Organizational Studies

By Donald P. Schwab | Go to book overview

1—
Introduction
Chapter Outline
Research Activities
A Point of View
Objectives and Organization
Summary
For Review
Consider these courses of action:
An elementary school principal establishes a set of difficult teacher goals to improve students' academic performance.
A medical director has staff members make suggestions anonymously to encourage participation.
A company president joins an alliance with other firms in the industry to improve returns from research and development expenditures.
Parents take their children to a concert to stimulate an interest in music.
A union leader calls for a strike vote to increase members' solidarity.
A basketball coach has team members take dancing lessons to improve agility.
A director of marketing recommends that a product be renamed, repackaged, and increased in price to attract more affluent customers.
A captain in the Salvation Army posts names of the bell-ringers who obtain the greatest contributions each day to encourage bell-ringer solicitations.

-3-

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