Family Therapy as An Alternative to Medication: An Appraisal of Pharmland

By Phoebe S. Prosky; David V. Keith | Go to book overview

Chapter 10

Pig Pharma: Psychiatric Agenda Setting by Drug Companies*

Sharon Beder, PhD, MSCSoc, Richard Gosden, PhD, and Loren Mosher, MD

I passed by his garden, and marked, with one eye, How the Owl and the Panther were sharing a pie: The Panther took pie-crust, and gravy, and meat, While the Owl had the dish as its share of the treat. When the pie was all finished, the Owl, as a boon, Was kindly permitted to pocket the spoon: White the Panther received knife and fork with a growl, And concluded the banquet by

Lewis Carroll, Alice's Adventures in Wonderland

This paper uses the theory of agenda setting to examine how pharmaceutical companies are using public relations techniques to manipulate psychiatric thinking and public policy-making in the mental health field in the

*A shorter version of this chapter was originally published as Gosden, R. & Beder, S., Pharmaceutical Industry Agenda Setting in Mental Health Policies. Ethical Human Sciences and Services, Vol. 3, No. 3, Fall/Winter 2001, pp. 147-159. Adapted with permission from Springer Publishing Company.

-193-

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