Sports Management and Administration

By David C. Watt | Go to book overview

About the author

David C. Watt has over 35 years' experience in sports administration, having started as a willing volunteer even before leaving school and having continued that commitment in a variety of voluntary and public organizations, within a number of different sporting organizations right up to the present day.

He has held a number of different posts in a range of bodies, including six years as president of one national governing body, two as chairman of another and two and a half as an employee of a third.

Like many others, he became involved in sports organization and administration as a volunteer who was identified as having some ability (or at least being willing) and then had an increasing number of tasks piled upon him. Also, like others, he had no formal training in sports administration or management, although he has a background in physical education, enhanced by a degree in social sciences and an advanced diploma in educational management.

Ten years ago, he established his own business in sports and leisure, specializing in staff training and general consultancy, particularly in event organization, organizational management and strategic reviews. This work has allowed him to take a wider look at provision in the field of sports management and to get involved in programmes such as Running Sport, which focus on training for sports administrators and managers.

With this background and experience he felt that a book dealing with some of the practical issues would be of benefit to others interested in the field of sports management and administration—so this text was written, hopefully, to assist others involved and raise the standard of sports organizations to match the growing standards of participant performance and coach education.

David is a Fellow of the Institute of Leisure and Amenity Management and the British Institute of Sports Administrators.

His latest venture—leisuretraining.com—is a members' website devised to support the professional development of those working in sport and leisure, paid or unpaid. It develops many of the ideas featured in this book about management and leadership in the sports setting.

-xii-

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Sports Management and Administration
Table of contents

Table of contents

  • Title Page iii
  • Contents v
  • Figures and Table ix
  • Case Studies x
  • Acknowledgements xi
  • About the Author xii
  • Introduction 1
  • 1 - Sport—what It's All About 9
  • 2 - The Sporting Context 23
  • 3 - The Voluntary Sector 47
  • 4 - Sports Development 65
  • 5 - Leadership 76
  • 6 - Working Together 82
  • 7 - People 96
  • 8 - Organizational Management 115
  • 9 - Management in Practice 139
  • 10 - Management Challenges 157
  • 11 - Marketing 166
  • 12 - Event Management 186
  • 13 - Education and Training 211
  • 14 - Personal Skills 228
  • 15 - Into the Future 240
  • Appendix: Useful Sports Contacts and Addresses 244
  • Bibliography 265
  • Index 275
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