A European perspective
Marilyn A. Stone and J.B. McCall
LONDON AND NEW YORK
-iii-
Questia, a part of Gale, Cengage Learning. www.questia.com
Publication information:
Book title: International Strategic Marketing: A[n] European Perspective.
Contributors: Marilyn A. Stone - Author, J. B. McCall - Author.
Publisher: Routledge.
Place of publication: London.
Publication year: 2004.
Page number: iii.
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