Doing Research Projects in Marketing, Management and Consumer Research

By Chris Hackley | Go to book overview

Boxes
1.1 Some general topic areas that can be researched using the approaches in this book 6-7
1.2 Reasons for not moving to a quantitative phase in a research project 13
1.3 Reasons for conducting an exploratory research project to satisfy taught degree criteria 14
1.4 Examples of some of the interdependent skills required to successfully complete academic research projects in management and marketing 17
2.1 Research project proposal checklist 32
2.2 Checklist for choosing a project topic 41
3.1 A suggested empirical research project chapter order 53
3.2 A suggested conceptual research project chapter order 54
3.3 Chapter one suggested content 55
3.4 A suggested schema of levels of critical thinking 59
4.1 Research interviewing checklist 77
4.2 Focus/discussion group principles 81
5.1 The role a theoretical perspective plays in 'pulling a research project together' 93
6.1 Major features of phenomenological/existential research 113
7.1 Major features of ethnographic research 132
8.1 Major features of critical research 146
8.2 Major features of critical discourse analysis 155
9.1 Major features of semiotic analysis 172
9.2 An approach to semiotic deconstruction 173

-vi-

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