Doing Research Projects in Marketing, Management and Consumer Research

By Chris Hackley | Go to book overview

Index

a
abstracts of research 55
'ABI-inform' 33
academic style of writing 50-1 , 62-3
access to data or interviewees 41-3
adaptation of earlier research 33
Adorno, T.W. 107 , 143
advertising 133-4 , 138-9 , 163-5 , 168-76 , 186-7
agency 101-2 , 108 , 114-17 , 154 , 156-7
Althusser, L. 147
Alvesson, M. 99-100 , 143 , 147-8 , 151 , 187
Ambler, T. 164
Antaki, C. 156
applied research 141
argument in academic research 21-2
Aristotle 178
Arnould, E. 131-2
ATHENS 33
audio-recording 77-8 , 82 , 119

b
Banister, P. 128
Barthes, R. 169
Belk, R. 92 , 116
Benhabib, S. 12
Benveniste, E. 153
Berger, P.L. 112
bias 80 , 102
bibliographies 62
Billig, M. 181
Brown, S. 51 , 123 , 177 , 180 , 185 , 189
Brownlie, D. 60 , 100 , 144
Burawoy, M. 148
Burman, E. 153
business process re-engineering 180

c
Camargo, G. 163
capitalism 145
Carrigan, M. 12 , 21 , 72 , 92 , 123
Carson, D. 72
case study method 95-7
Case, P. 180-1
Caterall, M. 187
Champy, J. 180
chapter order for research reports 53-6
choice of topic for research 22 , 24 , 26-47
citations 2 , 62
Clarke, L. 128 , 139
'common sense' interpretations 71
communication skills 17
conceptual research projects 36-40 , 43 , 46 , 53-4 , 58 , 70 ;
suggested chapter order for reports on 54
concluding comments on research 67
confirmatory research designs 24
constitutive nature of language 144 , 159
constitutive power 105-6 , 149-50
consumption and consumer research 15 , 27 , 112-16 , 123 , 129 , 137-8 , 163 , 185 , 191
Consumption, Markets and Culture (journal) 144
content analysis 9 , 74-5 , 83-4 , 107 , 187
convenience samples 37 , 46
conversation analysis 159
Cook, G. 153 , 186
counselling psychology 122-3
critical discourse analysis 152-7 , 192
critical realism 108
critical research 142-52 , 158
critical theory 107
critical thinking, levels of 58-61
cross-disciplinarity 15 , 186
cultural studies 164-5 , 191

d
Danesi, M. 162

-206-

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