Handbook of Corporate Communication and Public Relations: Pure and Applied

Table of contents

• Title Page iii
• Contents v
• Figures ix
• Tables xi
• Foreword xvii
• Preface xxi
• Acknowledgements xxii
• Part I - Corporate Communication at National Level 1
• Chapter 1 - Diversity Programmes in the Contemporary Corporate Environment 3
• Chapter 2 - A Best-Practice Approach to Designing a Change Communication Programme 20
• Chapter 3 - Knowledge Management for Best Practice 34
• Chapter 4 - Corporate and Government Communication: Relationships, Opportunities and Tensions 54
• Chapter 5 - Priorities Old and New for Uk Pr Practice 71
• Chapter 6 - Communication Similarities and Differences in Listed and Unlisted Family Enterprises 90
• Chapter 7 - Strategic Challenges for Corporate Communicators in Public Service 110
• Part II - Corporate Communication at Inter National Level 129
• Chapter 8 - Communication Audits: Building World Class Communication Systems 131
• Chapter 9 - The Olympic Games: a Framework for International Public Relations 145
• Chapter 10 - Facets of the Global Corporate Brand 158
• Chapter 11 - Differing Corporate Communication Practice in Successful and Unsuccessful Companies 167
• Chapter 12 - Communicating with 1.3 Billion People in China 184
• Chapter 13 - Today's Corporate Communication Function 200
• Chapter 14 - Assessing Integrated Corporate Communication 227
• Chapter 15 - New Technology and the Changing Face of Corporate Communication 243
• Part III - Managing Image, Identity and Reputation 253
• Chapter 16 - Reputation and Leadership in a Public Broadcast Company 255
• Chapter 17 - Corporate Reputation 265
• Chapter 18 - Communicating a Continuity Plan: the Action Stations Framework 277
• Chapter 19 - Crisis Management in the Internet Mediated Era 305
• Chapter 20 - The Impact of Terrorist Attacks on Corporate Public Relations 327
• Chapter 21 - Public Relations and Democracy: Historical Reflections and Implications for Practice 342
• Part IV - The Future is Now 355
• Chapter 22 - Visualizing the Message: Why Semiotics is a Way Forward 357
• Chapter 23 - Methodological Issues for Corporate Communication Research 372
• Chapter 24 - Communication for Creative Thinking in a Corporate Context 380
• Chapter 25 - Language as a Corporate Asset 393
• Chapter 26 - Arrival of the Global Village 415
• Chapter 27 - Ethics and the Corporate Communicator 427
• Chapter 28 - The New Frontier for Public Relations 436
• Index 450

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