Essentials of Intellectual Property

By Alexander Poltorak; Paul Lerner | Go to book overview
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Make More Money by
Sharing (Licensing)

After reading this chapter you will be able to:
Understand why selling a patent is often a complex and difficult matter, making licensing an attractive alternative
Properly manage a license once it's signed
Make sure you get what the licensee has agreed to pay
Recognize the difference between a joint venture and a strategic alliance
Understand the choice between paid up and running royalty licenses
Understand how to increase the value of a patent or a patent license

The question is often (but not often enough) asked: “How can we [or I, or in one instance at a cocktail party, a friend] make money from our intellectual property?” Briefly stated, there are three ways to make money from any property: (1) sell it, (2) rent it, or (3) use it. The choice depends on which approach or combination of approaches yields the greatest return.


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Essentials of Intellectual Property


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