Contents
Foreword
Nicholas Brettix
Acknowledgements xi
Introduction 1
1Becoming an editor4
Assessing yourself5
Assessing the job12
Editing and publishing16
The task ahead22
Further reading25
2The editor and the reader26
The editorial strategy27
The role of research28
Applying your findings37
Finding new readers39
Building frequency45
Involving your readers46
Tracking the results50
Further reading51
3The editor and the team52
Power or responsibility?53
The legal framework54
Dealing with a magazine's culture56
Leadership57
The right team58
Involving people69
Training77
Health and safety79
Being a manager79
Producing a blueprint for success82
Further reading82

-v-

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Magazine Editing
Table of contents

Table of contents

  • Title Page iii
  • Contents v
  • Foreword ix
  • Acknowledgements xi
  • Introduction 1
  • Chapter 1 - Becoming an Editor 4
  • Chapter 2 - The Editor and the Reader 26
  • Chapters 3 - The Editor and the Team 52
  • Chapter 4 - The Editor and Money 84
  • Chapter 5 - Content 1 99
  • Chapter 6 - Content 2 127
  • Chapter 7 - The Editor and the Visual 147
  • Chapter 8 - The Editor and Production 179
  • Chapter 9 - The Editor and Technology 194
  • Chapter 10 - The Editor and the Public 208
  • Chapter 11 - The Magazine Business 228
  • Appendix 1 254
  • Appendix 2 - Press Complaints Commission Code of Practice 256
  • Glossary 260
  • Index 271
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