Do Political Campaigns Matter? Campaign Effects in Elections and Referendums

By David M. Farrell; Rudiger Schmitt-Beck | Go to book overview
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1.1 A typology of political campaigns 4
1.2 A model of campaigning 6
1.3 Variations in campaign effects 13
2.1 Voters deciding during the election campaign 24
2.2 Voters caring who won the election 28
2.3 Types of voter and their distribution in the most recent election 29
2.4 Types of voter in US elections, 1952-2000 30
3.1 Probability of voting for a right-wing party among early deciders, Lucerne 50
3.2 Probability of voting for a right-wing party among campaign deciders, Lucerne 51
3.3 Probability of voting for a right-wing party among early deciders, Geneva 51
3.4 Probability of voting for a right-wing party among campaign deciders, Geneva 52
3.5 Probability of voting for a left-wing party among early deciders, Zurich 53
3.6 Probability of voting for a left-wing party among campaign deciders, Zurich 53
3.7 Probability of voting for a centre party among campaign deciders, Zurich 54
3.8 Probability of voting for a right-wing party among campaign deciders, Zurich 54
5.1 Single-issue dominance, by election 80
8.1 Percentage canvassed by the major parties, United States, 1956-2000 134
8.2 Trends in campaign activism, United States, 1952-2000 135
8.3 Attention to the news media, United States, 1952-2000 136
8.4 Interest in campaigns and in government, United States, 1952-2000 137
8.5 Trends in trust in government, United States, 1958-2000 139

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