Qualitative Research Methods in Public Relations and Marketing Communications

By Christine Daymon; Immy Holloway | Go to book overview

Index

a
abstract databases 47
abstract, in reports 253-4
access to participants/settings 72-8
access to research 86-7
acknowledgements 254
active listening 176-7
Adler, P. 203
Adler, P.A. 203
advertising agency study 134
advertising campaigns 8 , 10 , 189
Aguilar-Manjarrez, R. 159-60
aide mémoire170
Aldoory, L. 161
Alsted, C. 221
alternative explanations 98 , 241
Alvesson, M. 24 , 96 , 119 , 131 , 134
analysing data see data analysis
AND logical operator 55
Angrosino, M.V. 215
anonymity 79-80 , 81
appendices 264
Arnould, E. 203
Arsan, M. 224
Asakawa, S. 268
Atkinson, P. 129 , 144 , 158 , 184 , 185 , 220
atypical cases 162
audit trails 90 , 100
authenticity 92-4 , 219
autonomy 82-4 , 178
axial coding 123-4

b
Barritt, L. 24
Becker, C.S. 147
benchmarks 44 , 101
Berger, J. 191
Bergner, B. 21
bibliographic databases see databases
bibliographic references see references
Biernacki, P. 161
Billig, M. 143
Bingham, W.V.D. 166
blank balloons 225
Blaxter, L. 89 , 249
Boas, F. 130
Boddy, D. 259
Boolean logic 54-9
bracketing assumptions 148
brand mapping 224
branding studies 28 , 38 , 118
British Psychological Society 76-7
Brown, A.D. 218 , 240
Bryman, A. 4 , 7 , 77 , 244 , 245
Buchanan, D. 259
Buston, K. 245
Button, W. 208

c
CAQDAS (computer-aided qualitative
data analysis) software 244-5
career enhancement 30
Carey, M.A. 199 , 200
Carter, S. 254
cartoons 225
case study research 105-16
focus of research 110-11
and generalization 113-14
interpreting and evaluating 115
limitations and problems 115-16
multiple case studies 108-9
place boundaries 112
research design 108
sampling 109
settings 109-10
single case studies 108 , 111
social boundaries 112
time boundaries 112 , 113
Cassell, C. 241
categorizing see coding and categorizing
Cavalli, D. 268-9

-285-

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