I am indebted to the people who have supported and encouraged my research over the past few years. The audience research project 'Quantitative and Qualitative Audience Research in Popular Factual Entertainment' was funded by the Economic and Social Research Council, the Independent Television Commission, and Channel 4. I thank these organisations for their financial support. The audience research project also benefited from the help and support of the Broadcasting Standards Commission, the BBC, Five, and the British Film Institute. The project greatly benefited from a steering group, who offered practical advice and valuable ideas regarding the research design, data collection and analysis. In particular, I would like to thank Bob Towler and Pam Hanley from the ITC, Andrea Millwood Hargrave from the BSC, Janet Willis from the BFI, Claire Grimmond from Channel 4, Andrea Wills from the BBC, and Susanna Dinnage from Five. Nicholas Garnham and Brian Winston offered sound advice in the early stages of the project design. I would like to thank Sarah Selwood for helpful comments in early stages of the quantitative research design. I would also like to thank Vincent Porter for being so supportive about the project from the beginning to the end. The research benefited enormously from the assistance of Caroline Dover, who was quite simply the best research assistant I could have hoped to work with, and who made this project far more interesting and innovative than it would have been if I had done it on my own - many, many thanks.
This book could not have been written without the support of the University of Westminster, and the School of Media, Arts and Design. I would in particular like to thank my colleagues in the Department of Journalism and Mass Communication for their encouragement and support. I would also like to thank the Research Office for doing such a good job of managing everything at the University. Over the past few years students on the Media Consumption module and the Communication Research Methods module have been patient enough to